Jacob Morgan, from the Chess Media group, will lead a panel of enterprise social media analysts and experts to discuss what the upcoming trends in enterprise collaboration are. These trends include:
* Popular social media channels will keep growing for brand marketers
* Mobile and Geo marketing will grow
* Internal community marketing will increase to improve collaboration and help generate new content
* External branded community sites will grow but will need to integrate with many URLs for the brand
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy. Jacob works with clients on developing internal and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. If you enjoy traveling be sure to check out Jacob's travel blog. http://www.jmorganmarketing.com
The business track organizers are working on a special session with enterprise social media analysts to help the Drupal community adapt to trends in the enterprise. This session will be updated shortly.